DOING GOOD IS NOW A MUST-DO
Consumer attitudes towards promoting good deeds and works have evolved. Gone are the days where the societal norm was to contribute privately. Study after study confirms that well over 90% of consumers will be more loyal or switch loyalties, and be more passionate, when brands effectively communicate their Corporate Social Responsibility efforts and policies.
Consumers are demanding authenticity in these CSR efforts, and public relations is the only communications discipline that can effectively convey the beliefs and values of an organization.