Video: The New Weapon in the PR Practitioner’s Arsenal
Gramercy Communications hosted a special Public Relations Society of America Capital Region Chapter event in May at Victory Café in downtown Albany. Tom Nardacci & Eric Wohlleber spoke with peers in the public relations industry and business leaders about the newest tool used to effectively reach targeted audiences with a powerful message, video.
Currently, video is trending as one of the best methods to tell a story. According to the Pew Research Center, 71% of adults are watching online videos.
Several of our client case studies have proven the effectiveness of video, the impact video can have on a target audience as well as the recognition and credibility its message can bring to an organization. The way in which we communicate will continue to change, video is an important tool to master and utilize.