Gramercy Communications

The Uncle Sam Project

BdBlackHat — Thu, 02 May 2013 18:31:33 +0000

Since moving to Troy in July 2012, Gramercy Communications has thoroughly enjoyed all that the downtown Collar City has to offer. With the warm weather moving in, now is a great time to explore the riverfront, shops, restaurants and exciting events taking place. Recently, the Downtown Troy Business Improvement District unveiled The Uncle Sam Project, featuring 30 custom statues throughout downtown Troy.

We had a great time touring the statues and put together this fun video for you to enjoy.

Gramercy Communications Sponsors The Business Review’s Power Breakfast: Health Care at the Crossroads

BdBlackHat — Wed, 27 Mar 2013 23:29:59 +0000

Gramercy Communications was proud to sponsor The Business Review’s Health Care at the Crossroads Power Breakfast on March 26, 2013 at Glen Sanders Mansion. The event focused on the rapidly changing landscape of the local health care industry featuring an expert panel of New York State Health Commissioner Dr. Nirav Shah; Dr. James Reed, President and CEO of St. Peter’s Health Partners and Ruth Anne Hackett, Leader, GE Power and Water Health Services

As Gramercy Communications’ President & Founder Tom Nardacci identified in his remarks to the crowd of over 400, it’s no secret that health care is a top industry in the Capital Region, accounting for 13 of the region’s 25 largest private sector employers. Hospitals, physician practices and health insurers combine to provide nearly 50,000 jobs locally. In our economy, health care accounts for 18 percent of our nation’s GDP.

Recognizing the growth and change taking place in this industry, it is important for all contributors and practices in health care to consider how to effectively communicate the transformation to their target audiences.

Please read The Business Review’s recap story for more information.

Monday Morning Quarterback: Gramercy Communications Director of Integrated Media Matt Cannon Featured on YNN

BdBlackHat — Fri, 08 Feb 2013 17:19:49 +0000

You may have been among the growing group of viewers who are only watching for the commercials and not the action on the field. This year advertisers spent nearly $4 million for a :30 spot, and in some cases it was not money well spent.

This year’s commercials featured favorites from Budweiser, Doritos and GoDaddy.com to go along with car ads for Mercedes Benz and Audi.

Time Warner’s Your News Now (YNN) invited Gramercy Communications’ Matt Cannon to review this year’s Super Bowl commercials.

We invite you to take a moment and watch Matt’s Super Bowl commercial recap and take on the ads.

YNN Super Bowl Ads Recap

Is Journalism Dead? – A Carey Dialogues Discussion

BdBlackHat — Fri, 25 Jan 2013 14:10:14 +0000

Investigative Journalist and Author, Carl Bernstein

One of the great things about working in public relations, is the opportunity to have a front seat to history. We have a varied range of clients accomplishing amazing things, and we appreciate the chance to work with them to support their efforts.

We helped our client The Carey Center for Global Good located in Rensselaerville, NY to kick off the “Carey Dialogues” with the newsworthy topic “Is Journalism Dead?”

Celebrated investigative journalist and author Carl Bernstein, award-winning essayist, and author of eight books and over 150 Time Magazine cover stories Lance Morrow, and two-time Pulitzer Prize winner Josh Friedman explored journalism today and its future in the 21st Century.

As one would expect, a lively discussion ensued with topics ranging from the changes in the consumption of news, to the social/cultural/political divisions in America and how that shapes news, to violence against reporters overseas.

Mr. Bernstein commented that news is the “best obtainable version of the truth,” and that “gossip, sensationalism and manufactured controversy,” common in today’s pop news culture “devalues real reporting.” He also stated that “great reporting is needed now more than ever,” but that even though consumption of the news continues to change, “strong and committed news institutions” are necessary to ensure quality reporting. Mr. Bernstein also admitted that he reads his news online throughout the day and evening and rarely picks up the hard copy of the newspaper.

Award-winning essayist, author of eight books and over 150 Time Magazine cover stories, Lance Morrow, two-time Pulitzer Prize winner Josh Friedman and celebrated investigative journalist and author Carl Bernstein,

If you have not checked out The Carey Center for Global Good and it’s conference center, we recommend you consider hosting your group event there. The site has a long history of global thinking and is perfect for group conferences, and special events.

#CareyDialogues

A New Higher Education Partnership in Tech Valley

BdBlackHat — Thu, 17 Jan 2013 22:26:26 +0000

One of the great things about working in public relations is that we get a front seat to history in the making. We were so pleased to play a role in the new partnership between Schenectady County Community College (SCCC) and Albany County. Under the new agreement SCCC will open an extension site, taking 10,000 square feet of space in the Albany County office building, which will allow 1,000 students to attend classes in downtown Albany. This is a win-win for both organizations, and a major win for downtown Albany and for higher education opportunities in the Capital Region.

SCCC Board of Trustees Chairwoman, Denise Murphy McGraw and Albany County Executive, Daniel P. McCoy.

The Passing of a Pioneer Who Helped Shape The PR Industry

BdBlackHat — Thu, 17 Jan 2013 00:39:33 +0000

Our team at Gramercy Communications extends our deepest sympathies to the Edelman PR family on the passing of company founder and industry pioneer Dan Edelman. At one of the largest public relations firms in the world, Mr. Edelman’s leadership, entrepreneurial spirit, commitment to clients and lifetime of independence serves as an inspiration to everyone in the public relations industry.

Read more about his methodology and groundbreaking work, a great article in The New York Times.

You can also share your stories with Dan Edelman here at Edelman Engage.

Happy Holidays From Gramercy Communications

BdBlackHat — Fri, 30 Nov 2012 23:20:50 +0000

Gramercy Communications hopes everyone has a great holiday season!

SUNY Plattsburgh PRSSA Chapter Thanks Gramercy Communications

BdBlackHat — Fri, 09 Nov 2012 18:28:55 +0000

The SUNY Plattsburgh Public Relations Student Society of America (PRSSA) Chapter honored Gramercy Communications at PRSA’s Northeast District Conference on Thursday, November 8th. Gramercy Communications sponsored the SUNY Plattsburgh chapter for the 2012 conference.

Tom Nardacci with PRSSA members at the Northeast District Conference

Gramercy Communications Sponsors Talk 1300′s Election Day Coverage

BdBlackHat — Tue, 06 Nov 2012 00:01:48 +0000

Gramercy Communications is a sponsor of TALK 1300′s Election Day coverage. Here is our promo spot. Regardless of who you support, please just be sure to vote!

Gramercy Communications Sponsors PRSSA SUNY Plattsburgh Students

BdBlackHat — Thu, 25 Oct 2012 22:10:02 +0000

Gramercy Communications announced its sponsorship of 25 students from the SUNY Plattsburgh PRSSA Chapter to attend the upcoming 2012 PRSA Northeast District Conference on November 8, 2012 at the Hilton Garden Inn in Troy. The announcement comes after SUNY Plattsburgh invited Gramercy Communications and public relations professionals to campus for their annual PRSA Day.

The Cardinal Points, SUNY Plattsburgh’s student paper highlighted Gramercy Communications’ contribution to the SUNY Plattsburgh PRSSA Chapter.

View the Cardinal Points article.

PRSA Day at SUNY Plattsburgh