Gramercy Communications Named 2008 Empire Award Recipient by Public Relations Society of America (PRSA) Capital Region Chapter

Albany, NY (November 23, 2008) – Gramercy Communications, a boutique public relations firm based in Downtown Albany, NY, is pleased to announce that they were selected to receive a prestigious Empire Award by the Public Relations Society of America (PRSA) Capital Region Chapter in the highly competitive “Public Relations Campaign” category.

“We are honored to be recognized by PRSA for an Empire Award,” said Tom Nardacci, Principal and Founder of Gramercy Communications. “This award represents our results driven attitude at Gramercy Communications and the dedication we have to our clients’ success.”

The Empire Awards consist of nine categories including; public relations, public affairs, media relations, and internal communications. The Capital Region Empire Awards were judged independently by the Kansas City Chapter of PRSA.

The “Public Relations Campaign” award Gramercy won was for the public relations work the firm did over the past year for their client 3tarchitects. 3t is a progressive design studio based in Downtown Albany committed to sustainable and green standards.

In addition to winning the “Public Relations Campaign” award, Gramercy was also selected as the Finalist in the “Media Relations” category.

By Tom Nardacci

Earlier this month, I had the opportunity to be a guest speaker for the Public Relations Society of America, Capital Region chapter’s “Wednesday Workshop” series. About 40 people attended the luncheon event in Downtown Albany, NY entitled “Guerrilla Tactics: Using Unconventional PR Weapons.”

I focused my discussion on the opportunities that exist in PR by being a little creative and putting in some elbow grease and highlighted a number of national and local guerrilla PR campaigns.

We discussed the need to be ethical and ensuring that tactics used are in line with the overall brand strategy for the organization or client. Guerrilla tactics also work best when they are part of an overall PR campaign or program.